Nike airs first Super Bowl commercial in 27 years and it features top women athletes

For the first time since 1998, Nike aired a commercial during the Super Bowl, and it featured a number of top women athletes.

Titled “So Win”, the advertisement unveiled Nike’s newest brand anthem.

Using the stage of the NFL’s showpiece event as a launching pad, the 60-second clip challenges double standards in women’s sport while showcasing some of the country’s best women athletes.

Sports News Blitz writer Shameeka Voyiya reports on the story.

Nike launches new campaign with ad

Nike dropped the “So Win” commercial during Sunday’s Super Bowl LIX between the Philadelphia Eagles and the Kansas City Chiefs.

It primarily spotlights sprinting sensation Sha’Carri Richardson, basketball star A’ja Wilson, and celebrated gymnast Jordan Chiles, who all won gold medals at the 2024 Paris Olympics as part of Team USA.

The clip also includes other elite women athletes such as Sabrina Ionescu, Caitlin Clark, Juju Watkins, Sophia Wilson, and Alexia Putellas.

Nike has further announced that the newly launched “So Win” campaign will feature athlete extensions, still photography, and a social media campaign.

Empowering women athletes

Recognising that women athletes are “damned if they do and damned if they don’t”, Nike wants to encourage them to ‘Just Do It’ anyway.

In a world that harshly judges female bodies, abilities, and performances, Grammy Award–winning artist Doechii’s voiceover champions women’s empowerment through sport.

“You can’t be demanding. You can’t be relentless. You can’t put yourself first. So … put yourself first,” she declares boldly as slow-motion shots of the athletes fill the screen.

“Women’s sport isn’t the future. It’s right now,” WNBA star Ionescu adds in an accompanying Nike announcement.

“We’re seeing it in packed arenas, in TV ratings, in the way people are showing up for the game like never before. Commanding attention isn’t about being the loudest in the room. It’s about making sure that, when you step up, everyone takes notice.”

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